Your club's next home ground is inside Roblox.

The next generation of fans isn't in the stands. They're in the game.

Gen Z and Gen Alpha spend more hours inside user-generated gaming worlds than on any single social platform, and Roblox is the biggest of those worlds. It is where identities form, friend groups meet and fandoms are claimed early, or lost to someone else.

Club loyalty is formed between ages 8 and 14, and that age group is on Roblox today. A club that shows up there earns supporters who will have worn its badge, in a game they love, for a decade before they buy their first season ticket.

One world. Your club. Open every day.

The DayZero Clubhouse is your club's own game on Roblox: your stadium and its surroundings rebuilt in-game, filled with things to play, collect and show off. Not a campaign that ends after four weeks. A destination that stays open between matchdays, all season, every season.

Everything in the world feeds one loop, tuned so a player never runs out of meaningful things to do in a ten-minute session:

Sticker albums raised one generation of fans. This raises the next.

At the heart of the Clubhouse sits a digital collectible card game built entirely around your club. Pack opening, rarity chases, collection goals: the same pull that has sold club stickers and trading cards for 70 years, rebuilt on the platform this generation actually lives on.

FROM THE LIVE GAME

Real players. Real card art. Real chase.

A pack opening in the FC Basel Clubhouse: photo cards of the current squad next to a commissioned Mythic illustration of midfielder Coumba Sow. Every card is officially licensed club content.

Fast to play. Hard to put down. Best with friends.

Around the cards sits a set of quick, competitive mini-games, each themed to the club and each feeding the same economy. Score- and time-based formats keep them fair and give every game a leaderboard. Party play with friends is what turns visits into hangouts.

This is not a concept. It is live, and it has won an award.

DayZero built the first Clubhouse with FC Basel, the first Swiss club with its own world on Roblox. It launched in October 2025 and has been in active live ops ever since: two full pack drops, official club wearables, and community events run with the club's channels.

Sponsors don't buy banners here. They become part of the game.

The Clubhouse is sponsor inventory from day one: new digital surfaces your commercial team can sell without touching stadium space. Integrations are gameplay-native, so players engage with the brand instead of scrolling past it.

LIVE EXAMPLE · THE THOMY DROP

FC Basel's stadium food partner became a game.

Thomy, the mustard on every matchday sausage at St. Jakob-Park, got its own skill game in the Clubhouse: drop the mustard, hit the bread, score points. A sponsor placement players queue up to play again.

When the club wins, the world celebrates.

The Clubhouse runs on your real season. Results, MVPs and club moments become in-game content the same week they happen, which is what turns a branded world into a daily habit.

THE SOCIAL LAYER

Bragging rights are the retention engine.

Rare cards float behind avatars as a digital flex, top collections unlock auras and show-off animations, and the locker room doubles as hall of fame. Fans don't just collect, they display.

Built once. Branded for you.

DayZero built the framework once: the core loop, the card system, the economy, the quests, the mini-game structure, the sponsor logic and the live-ops model. Your club is the content layer on top: your stadium, your squad, your archive, your colors, your mascot, your rewards, your partners.

One world, four revenue lines.

The launch package, in numbers.

Estimated content scope for launch and season one, tuned per club and budget:

Season one is the start, not the ceiling.

The framework keeps growing. Four expansions already designed on the roadmap:

See it running today. Launch yours this season.